newsletter archive

Join us on a creative journey into the world of portraiture with the Amsterdam Standard Portrait Set. Delve into the rich history of this timeless art form and witness the transformative power of color, composition, and style as students at Parsons explore self-expression, identity, and emotion.

Our Amsterdam Acrylic Expert top-selling colors are now available in eco-friendly (recyclable and economical!) 400ml jars.

Kick your in-store demos and classes up a notch! Creator’s Studio Experience Kits are collections of products and tools to help retailers and teachers engage artists of all skill levels and build stronger, more loyal relationships.

Happy Neons, Quiet Pastels, and Bold Metallics! These contemporary sets of color pencils are ready for drawing whatever you like, whenever the mood strikes.

Explore the 46 new colors in the Rembrandt Water Colour line, which now includes as many mono-pigmented colors as possible and revolutionary specialty colors – Dusk, Metallic, Interference, Chameleon, and Spark.

Now available to complete the Talens Art Creation Fine Art Assortment are Talens Art Creation Pencil Sets. Pencils are durable and high-quality. Made for sketching, drawing, and coloring. Fully recyclable packaging with sturdy inner trays.

Make it your own style! Tie dye is a fun process of creating patterns by twisting and binding fabric with rubber bands, clips or boards then applying dye in various colors. Each set includes three colors of Talens Art Creation Textile Silk Paint, a water-based dye that is ideal for tie dyeing light-colored natural fabrics.

Our Bruynzeel show stoppers from CreativeWorld have arrived! See an overview of what new product has landed in the Expression and Teen ranges.

New product alert! Introducing the Angora Opaque Watercolor (Gouache) Inclusive Skin Tone Set. This 24 pan set boasts rich and vibrant colors with excellent lightfast ratings and superior tinting strength. You will find a complete range of skin tones, allowing for versatility in color matching with all light sources.

Paint manufacturer Royal Talens proudly presents the renewed Rembrandt watercolor assortment! With an extension to a total of 120 colors and a range of color improvements, Rembrandt now offers a rich and versatile palette with as many mono-pigmented colors as possible.

Paint pouring- an exciting trend that continues to flourish within the DIY scene and as a popular hashtag on social media. This is because of how easy it is to create stunning, vibrant pieces of art using this method. Amsterdam has created a special Pouring Medium to meet this demand and it works perfectly with our Acrylic Inks!

Van Gogh has just unveiled 32 new colours for the modern watercolourist. This expansion includes specialty colours in metalllic, interference and dusk and brings the line up to 72 colours. Van Gogh also proudly introduces the first black fine art paper on the market suitable for watercolour.

New to 2019 we are introducing Rembrandt Soft Pastel Micro Sets. These sleek 5 and 10 piece half-stick sets are designed as a non-intimidating way for artists to break into the pastel category.

Amsterdam has an extensive range of auxiliaries to help you create your next masterpiece from start to finish! Here's how to navigate our products.

Whether you’re off to school, exploring your creative side, or looking for professional artist tools, we encourage you to rediscover Bruynzeel and the exceptional experience it adds to your creative endeavors.

Over the past three years, we have been developing a new merchandising system that tells the unique stories of our brands. We’re pleased to say the outcome has been met with great response.

While not as hard as carre pastels, and not as soft as some of the finishing pastels on the market, Rembrandts are known for their medium softness, their density and consistency. Often called “the workhorse” of the pastel category, this is specifically because of this density and medium touch. Soft enough to easily release color, but hard enough to draw a sharp line, keep an edge and build multiple layers, the versatility is nearly endless.