Behind the Scenes in the Making of our Holiday Cards
This year we worked with Bill Muller of Big Wheel Press in Easthampton, Mass to create custom letterpressed holiday cards! The staff there was kind enough to take some photos of the process and we’re excited to share them with you! Take a look!
Here is an excerpt from the Daily Hampshire Gazette about the unique letterpress studio!
“William Muller, owner of Big Wheel Press, rescues and restores giant letterpress printing machines dating from the 1860s through the 1970s. He uses them to make specialized greeting cards, posters and more… “
“Letterpress, a technique which dates at least to the 1400s, was once used to print everything from newspapers to greeting cards, but it went out of style in the 1970s and ’80s thanks to technological innovations.
The style is now seeing a renaissance in part due to a modern taste for all things vintage. But letterpress requires people like Muller to find and restore the machines and people to learn the technique, which most art schools have stopped teaching.”